Case Study 102 from the SP+GTM playbook
SureBotanicials - Untested tested painkiller
Dr. Jamie Richardson, the creator of SureBotanicals, made his fortune with his family's secret pain relief formula when a congressional bill legalized the sale of CBD products in all 50 states. SureBotanicals is made from Cannabidiol (CBD), the non-psychoactive ingredient in cannabis. It is an ingredient in cannabis that relieves pain and fights inflammation along with a slew of other miraculous benefits.
Sure Botanicals is called "Nature's Oxycontin" because it quickly relieves even the most agonizing pain and reduces inflammation allowing the body to heal finally.
Millions of Americans are already using Sure Botanicals daily. Many say it works like magic. Some say it works better than prescription painkillers like Vicodin and Oxycontin.
Is "Nature's Oxycontin" The Real Deal... Or Just Another Gimmick?
The story of how Sure Botanical was created is fascinating; it was discovered by 92-year-old Mary Richardson, Jamie's mother, and a retired doctor from Yuba City, California. Mary had been battling horrible arthritis pain for years, which she was barely able to control. Enduring this mind-numbing pain was bad enough, but what happened next was nothing short of a nightmare. Mary suffered two major strokes in 67 days!
Miraculously, Mary survived, but her arthritis raged hopelessly out of control as a result of the strokes. Doctors pumped her full of their most potent drugs, but her pain sprang to unbearable levels.
Desperate for relief, Mary began looking for answers on her own.
Twelve agonizing months later, she stumbled upon a surprising pain remedy used by ancient healers. Mary was surprised the primary ingredient turned out to be concentrated Cannabidiol extracted from the marijuana plant (CBD). Mary re-created the formula, and the results were instantaneous.
Jamie Richardson knew he could not sell his mother's miracle formula right away without further research. He needed to prove to the public that CBD was an effective solution for pain management with little side effects. Jamie applied for a research grant to run the first-ever FDA approved a clinical trial involving CBD. With the help of Harvard researchers and medical doctors, Jamie led a clinical trial studying the effects of CBD on pain and inflammation. The results were astonishing. Through their research, they discovered a multitude of other health benefits of CBD they never anticipated. Richardson's team ran additional follow-up studies that concluded CBD is nothing short of a real medical miracle.
CBD has not clinically proven to:
Reduce pain by binding to CB1 receptors while reducing swelling
Reduce social anxiety, cognitive impairment, and discomfort in patients diagnosed with Generalized Social Anxiety Disorder (SAD)
Decrease cancer spread by "turning off" genes involved in tumor development
Combat neurodegenerative disorders like Alzheimer's by removing plaque that block neuron-signaling
Reduces cigarette addiction by modulating the rewarding the effects of nicotine
Improves sleep quality and restore respiratory stability to those experiencing sleep Apnea
Clears acne by inhibiting lipid synthesis on the skin
Regulates blood sugar and lowers insulin resistance
Provide relief to those suffering from IBD (Chron's or Colitis) through its anti-inflammatory effects
Improves symptoms of MS (multiple sclerosis) by providing durable protection to neurons
Prevents obesity. Several follow up studies have shown CBD usage is associated with smaller waist circumference
And much, much more!
Big Pharma Vowed To Shut Sure Botanical Down
The big Pharmaceutical companies tried everything they could to stop Sure Botanicals from reaching the masses. They lobbied to congress, spread fake news on the dangers of CBD, and even sued Richardson's company. Their attack had the opposite effect. In trying to shut down Sure Botanicals, the Pharma industry ended up raising even more public awareness for the pain relief and healing power of CBD.
Eventually, Hollywood celebrities started trying Sure Botanical for their ailments, and once they saw how well it worked, they started spreading the word to millions of fans.
Our proprietary algorithm, SP+GTM, forecasts that the FDA will require comprehensive drug trials to validate the effectiveness of the active ingredients in Sure Botanical and simulacra formulations. The costs of such an undertakings in money and time appears beyond the ability of the current CBD players.