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CANNABIS-INFUSED BEVERAGES

December 1, 2018

 


From the analytics supplied by our proprietary SP-Game Theory Model algorithm, we have concluded that cannabis-infused beverages have unlimited potential. 

 

Whether it’s the THC that gets you high or the non-psychoactive CBD, cannabis components are being infused into drinks. Our FJC National Brands division owns the domain names and presented trade names for a variety of brands to address the potential of the mass market.


The major beverages companies are starting to take notice, especially for having missed the trends in craft beer, coconut water, and flavored seltzer.    As a whole, legal marijuana sales are expected to rise to $11.5 billion in the U.S. this year, from $9 billion in 2017. At present, cannabis-infused beverages account for less than 1 percent of that.  With our SP-Game Theory Model application, we estimated that sales of drinks infused with THC or CBD, forecast to make up 35 percent of the edibles market, will reach $1.4 billion in sales in the U.S. by 2025. Our conclusions are partly derived from the analytics of Colorado, which became the first state to legalize recreational marijuana in 2014; sales of cannabis drinks almost doubled in 2017 and are up an additional 21 percent in the first half of this year.


Since our developed plans have been academic, obtained from third-party public data and other sources, we have designed specific proprietary formulas to infuse CBD into beverages by specific amounts to determine how long it will take for effects to be felt, and how long they take to wear off. To date, our exclusive efforts have produced a branding plan to enter the market within the next 12 months. For the Massachusetts market, Boston Stout will be our first entrance. Boston Stout is planned to be low alcohol and high in THC, with beautiful roundness and a touch of roastiness.  


The domain name has been secured and the trade name – Boston Stout – has been identified. Other states where legal cannabis has been sanctioned, FJC National Brands plan to introduce beer brands – Talladega Sleek Bock, New Orleans Station Pilsner, KIND Stout, One Pint Green Ribbon Ale, Marijuana English Mead, Marijuana Orchid Ale, Marijuana Fizzy, Marijuana Micro Brew, and Rudolph Red Gose. These brands are the property of First Jersey Capital Corporation, the wholly owned subsidiary of First Jersey Cannabis Corporation.  


Our business model, combined with historical events and current trends within the cannabis industry, has identified a clear direction to ensure growth and profits. Case in point:  The investment of $3.8 billion made by Constellation Brands, Inc, best known as the maker of Modelo Especial beer and Robert Mondavi wine, to Canopy Growth Corporation, an Ontario-based cannabis company. Molson Coors Brewing Company has also invested in the industry, and more to come.  Whether these investments will pan-out are questionable. 

 

The facts suggests that big money wants in, and are paying for the privilege.  Our SP-Game Theory Model algorithm supports the motion that alcohol companies are concerned that young professionals might swap out their usual wine or cocktail for a marijuana beer or some THC-infused water, an idea known as the “substitution effect.” As for “THC-infused water,” FJC National Brands will be offering Nine-Down, carbonated water with THC content in 2019.


The validation for the nascent cannabis industry, which has moved from the black market to the stock market and now appears to be on its way to the supermarket, justifies our business model. Beverage brands infused with marijuana remains a cornerstone of our business model, and be a significant sales and earnings component of First Jersey Cannabis Corporation.

 

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