We are announcing ten additions to our growing portfolio of brand names that focus on the entrance into the consumer cosmetic sector.
To date 37 brands, represent our primary consumer product category. Our brand selection process is driven by data and technology. Consumers answer a questionnaire or other source material, and we use algorithms and other means to compare answers from our databases and reviews from over 2000 scientific journal articles about more than a 50,000 products and 10,000 skincare and beauty ingredients.
The hemp skin care products for women will be with formulated proprietary compositions relevant to a customer’s genetic background, age, local climate, and environmental quality, ethnicity, and skin issues and adopt the product as the customer ages and changes — the planned launch is in early October. As for men, our algorithms have determined that selling skin care is different than women. Retailers who sell men’s fashion don’t sell a large amount of skin care, and the big beauty retailers sell very little men’s products. Instagram is also not useful for men’s skincare. Our approach has not been fully developed, and accordingly, a future launch is not certain until more data is collected.
In our Test Kitchens we are developing hempSKINPADS with medical grade silicon to create wrinkle-smoothing pods that stay comfortably on a person’s skin during sleep; when morning comes to your skin is smoother, firmer and more hydrated. HempSKINPADS is part of the burgeoning mask market and our projected sale point under $3 to use per day. From our analysis, hempSKINPADS marketing would work best through social media and micro-influencers who post about products because of its efficacy. Instagram should be a primary vehicle of sales.
The main product categories of the cosmetic market are skincare, hair care, make-up, perfumes, toiletries and deodorants, and oral cosmetics. Since the early twentieth century, the production of cosmetics and beauty products has been controlled by a handful of multi-national corporations – L'Oréal, Unilever, Procter & Gamble Co., The Estee Lauder Companies, Shiseido Company --- those days are over. Our Subjective Probability Models project that cannabis and hemp infused products the U.S. will be the most valuable beauty and personal care market in the world, generating over 50 billion U.S. dollars in revenue by 2025. The result will dominate the cosmetic market with 41 percent shares of total sales.
FJ National Brands plans to be a significant force in the industry.